The Untapped Potential of Mobile Apps for Commercial Customers

The Untapped Potential of Mobile Apps for Commercial Customers

Available On Demand
Duration 60 Minutes
Speakers
Lisa Valentine
Moderator
Bank Systems & Technology
Lisa Valentine
Lisa Valentine has almost 20 years of experience as a freelance writer and editor with expertise across the full spectrum of the financial services industry including banking, insurance and capital markets. Lisa writes feature articles, newsletters, white papers, blogs, conference dailies, news releases, case studies, data sheets and advertorials for a wide variety of trade publications, custom publishers, and financial services clients. She specializes in interviewing high-level executives about business challenges, strategies and transformations. Before launching her freelance career, Lisa was an IT business analyst for AT&T and Bristol-Myers Squibb. Lisa holds a B.A. in English from the University of Virginia and is a member of the American Society of Business Publications Editors.
Amit Aghara
Vice President of Solution Engineering for Financial Services
Kony Solutions
Amit Aghara
Amit Aghara is the Vice President of Solution Engineering for Financial Services at Kony. In his current role, he and his team are responsible for leading all technical pre-sales activities across all the financial services accounts globally at Kony. He is personally involved in leading solution engineering efforts across all strategic financial services accounts and giving our customers a complete and thorough understanding of Kony technology and the value it brings to our customers.

Prior to joining Kony, Amit spent almost a decade at IBM where he leveraged his strong technical skills to solve complex business problems in the area of business process integration/optimization, enterprise access and front-office. He has extensive experience in working on IBM’s new horizon software technologies (including mobile) which required domain knowledge, competitive analysis, business case development, understanding customer needs and corresponding feedback into product strategy/roadmap development. He was part of an internal start-up group that led and created the industry solutions division within IBM Software Group and was the worldwide Chief Solution Architect for front office solutions in Financial Services. At IBM, he was also a Member of the IBM Academy of Technology.

Amit earned both Master's and Bachelor's degrees in Computer Science at Florida Atlantic University.
Jay Agarwal
Managing Director
Accenture Digital Lead for Financial Services, North America
Jay Agarwal
As managing director of Accenture Digital Services, Mr. Agarwal leads Accenture’s consulting, application development, technology and business process outsourcing (BPO) services for financial institutions in the retail, small business & commercial banking, insurance, mortgage and wealth management industries.

In his role, he is responsible for defining and executing the digital strategy for banks in the United States and Canada.

Mr. Agarwal has almost 25 years of experience leading large-scale business and technology transformations, advising financial institutions on digital strategy, market trends and board-level issues. Since joining Accenture, he has consulted for most of the largest banks in the United States and Canada.

Study after study has highlighted the rapid adoption of mobile devices by consumers but commercial customers are embracing mobility as well. The desktop and laptop are being replaced or, more likely, supplemented by smart phones and tablets. In fact, the typical employee uses three devices for work daily.

Even though mobility is a phenomena that affects both consumers and the enterprise, the mobility needs of commercial customers has been largely ignored: While much of financial institutions’ focus has been on developing consumer mobile apps for their retail banking business, there is opportunity to deliver enterprise mobile apps to the commercial market as well that can serve as a competitive differentiator.

However, it’s challenging to provide enterprise mobile apps to commercial clients. Not only do the apps need to be secure but they need to work on multiple operating systems and devices. Developing a variety of apps puts a very real burden on IT staffs and increases costs for financial institutions.

When it comes to mobility, think ‘once and done:’ develop the mobile app once and deliver it to multiple devices. This multi-device strategy streamlines mobile app design, development and deployment; reduces IT costs; and improves speed to market of new apps.

Join Bank Systems & Technology and Kony to explore the mobility trends that will have the most on impact how financial institutions deliver enterprise-grade mobile apps to commercial customers and learn strategies for creating a mobility platform that maximizes mobile app development.

  • Understanding how commercial customers differ from retail customers and strategies for designing a mobility platform that can support the needs of both.
  • Addressing mobility issues specific to commercial customers, such as supporting bring-your-own-device (BYOD) policies.
  • Selecting the appropriate mobile app development platform: native, HTML5 web-based or hybrid.
  • Considerations for buy vs. build.  
  • Realizing cost savings in IT and overall business operations by developing an app once and delivering it to multiple devices.
  • Leveraging a mobile application development platform to deliver a consistent user experience across devices.

Register now!

 

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