Optimize Offers and Cross Sell with Big Data & Analytics

Optimize Offers and Cross Sell with Big Data & Analytics

 

Available On Demand
Duration 60 Minutes
Speakers
Vivek Bajaj
Director, Global Banking & Financial Markets
IBM Big Data Industry Team
Vivek Bajaj
Vivek is the Global Banking & Financial Markets Leader for IBM’s Big Data Industry team. In this capacity Vivek leads a team of 40+ experienced Industry consultants and architects who work directly with clients in all major markets globally to deliver measurable business value by leveraging Big Data & Analytics Alongside his leadership responsibilities Vivek works directly with C-suite executives to share best practices based on his 15 years of expertise in banking & financial markets. He has personally driven strategic transformation initiatives by leveraging information & advanced analytics at major financial institutions in the recent past. Vivek has played numerous roles directly related to the financial services industry over the last several years. Directly prior to his current role Vivek led the European Business Analytics and Optimization industry team for Banking & Financial markets for over 2 years. In the years before that Vivek has held a number of leadership positions in financial services including managing the client executive relationship with a top-10 financial institution and heading a strategic consulting practice for financial services globally. He also setup up and grew a financial services sales & delivery practice at Microsoft in the past. He is recognized as an industry expert and invited to speak at a multitude of industry executive roundtables, technology conferences and universities to highlight real world financial services and big data use cases. Vivek is also regularly interviewed and published by industry journals and think tanks. Vivek is a recognized IBM sales and sales-management leader with numerous awards and citations having been part of IBM’s hundred percent club and awarded IBM’s Sales Eminence award most recently in 2011 and 2012. He is an economics and management university graduate from the University of Mumbai and has a post graduate MBA degree from Henley Business School, UK. When not at IBM, Vivek is passionate about sports, travel and spending time with his family.
Banking organizations require better customer insight to improve their ability to optimize offers and cross sell. While banks currently perform analysis of customer data to obtain insight to improve customer offers, many still struggle with exploiting mountains of internal and external big data. Common challenges faced by banking organizations include:
  • Uncovering insights from unstructured information
  • Ensuring offers are relevant to the individual for improved
      acceptance rates 
  • Promoting offers when they matter – before the customer’s
      point of decision
Big data enables banks to generate deeper insight into customer needs and behavior by harnessing larger amounts and more types of data than ever before to improve their predictive models and provide more relevant offers.

Join this webinar to discover how IBM’s Big Data solution provides the platform needed to analyze, predict and deliver more targeted, personalized and effective offers.

Attendees will learn how to achieve the following benefits:
  • Increased revenue through better response rates to offers
  • Improved cross-selling, greater product penetration, higher
      asset/balance values and increased customer advocacy 
  • Reduced costs through improved FTE productivity, lower campaign
      and infrastructure costs and optimized use of channels
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