Implementing an Integrated, Mobile-Optimized Customer Communications Experience
Over the past five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast while building a leading brand consultancy, Siegel+Gale, where he serves as Chairman Emeritus. As consultant, author and teacher, Alan’s influence extends to advising such organizations as Xerox, American Express, the National Basketball Association, Caterpillar, 3M, U.S. Air Force, Dell, The Girl Scouts, Phoenix House, the Legal Aid Society, Carnegie Mellon University and the New School; creating best-selling guides for The Wall Street Journal on understanding financial markets, and serving on the boards of numerous business, cultural and professional organizations.
In all he does, Alan is known for the plain speaking he helps clients achieve and for the excellence in individual and organizational communications that his own firm embodies.
As a graduate student at Carnegie Mellon University, Irene worked as a tax examiner and was shocked to find some people filled out their tax returns in crayon. She also worked as a census taker, and her combined experience convinced her of a profound disconnect between people and paperwork that could be expressed in a single, powerfully simple idea: forms were too complicated. After attending a lecture by simplification pioneer Alan Siegel in which he noted that his newly founded firm had worked with both the IRS and the census she took it as a sign and joined up.
Nearly thirty years later, Irene is one of the world’s foremost authorities on simplification. She’s built Siegel+Gale’s Simplification portfolio into the largest and most well respected in the field, with more milestone projects across more industries than any other firm.
Scott has managed global Product Strategy at HP Exstream, holds an MBA from Lake Forest graduate School of Management, and his masterwork submission earned him a place in the inaugural class of Master Electronic Document Professionals in 2011.
Today's bank customer expects seamless channel integration, and nothing less. Banks that fail to provide a seamless, singularly branded experience across all customer touch points risk alienating a new generation of customers.
When it comes to customer communications, a personalized, multichannel experience is required. And banks must focus on simplifying communications to achieve this. Simplifying shortens the distance between customer and company. That means being where the customer is and providing useful, intuitively designed content in the medium they choose. Mobile-based communication is practical and desirable since customers conduct business everywhere and at all hours. For today's customer, paper delivered in an envelope won't do; banks need to deliver an interactive, digitized and mobile-optimized experience.
In this one hour webinar hosted by Bank Systems & Technology and sponsored by GMC Software Technology, learn best practices about how banks can deliver a personalized, multichannel and simple customer communications strategy.