What’s The Right Approach for Delivering Mobile Apps?

What’s The Right Approach for Delivering Mobile Apps?


Available On Demand
Duration 60min
Peggy Bresnick Kendler
Contributing Editor
Bank Systems & Technology
Peggy Bresnick Kendler
Peggy Bresnick Kendler has been a professional writer for the past 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Peggy has worked on special UBM TechWeb financial services technology-centered projects on behalf of companies that represent some of the most prominent names in the insurance, banking, and capital markets technology fields.

Peggy has written a recurring department featured in Insurance & Technology since 1996, and she has produced a recurring department for Bank Systems & Technology since 2003.
Edward O'Brien
Director, Banking Channels Advisory Service
Mercator Advisory Group
Edward O'Brien
Ed O’Brien is Director, Banking Channels for the Mercator Advisory Group. Ed’s research focus areas include ATM, Branch, Call Center, Mobile Banking, and Online Banking channels. This research comprises analyses of customer segmentation and technology shifts from the perspective of banking channels. Ed’s experience includes over 20 years in corporate strategy, market research, market and competitive intelligence, product marketing, and analytics roles. His background encompasses such initiatives as deposit strategies, debit and credit cards, wealth management, small business, customer analytics, asset management, market segmentation, and cross-sell opportunities across various lines of business. See more at: http://www.mercatoradvisorygroup.com/Analysts/Edward_OBrien/#sthash.tSRlf4Wu.dpuf

The mobile channel is growing at an unprecedented rate. In fact, Recent Mercator Advisory Group CustomerMonitor survey results reveal that smartphone ownership ballooned from 24 percent of mobile phone sales in 2010 to 57 percent of sales in 2013. Tablet ownership jumped from 5 percent of sales in 2011 to 29 percent 2013.

Customer adoption of mobile banking is exploding as well. This burgeoning market growth provides unprecedented opportunities – and challenges – for banks that seek to provide innovative mobile solutions to the broadening customer base. Today, it’s become essential for financial firms to find a way to deliver mobile applications fast and efficiently. However, many organizations struggle due to infrastructure and governance issues.

Join Bank Systems & Technology for a free 60-minute Webinar to get ideas about how banks can effectively deliver new mobile applications that will engage customers and drive growth. During the session, you’ll learn how banks can:

  • Leverage infrastructure and architecture to improve app delivery.
  • Accelerate mobile development via effective governance and up-to-the minute tools.
  • Increase business agility to respond to market opportunities and customer trends.
Already a member? Login