What’s The Right Approach for Delivering Mobile Apps?
Peggy has written a recurring department featured in Insurance & Technology since 1996, and she has produced a recurring department for Bank Systems & Technology since 2003.
The mobile channel is growing at an unprecedented rate. In fact, Recent Mercator Advisory Group CustomerMonitor survey results reveal that smartphone ownership ballooned from 24 percent of mobile phone sales in 2010 to 57 percent of sales in 2013. Tablet ownership jumped from 5 percent of sales in 2011 to 29 percent 2013.
Customer adoption of mobile banking is exploding as well. This burgeoning market growth provides unprecedented opportunities – and challenges – for banks that seek to provide innovative mobile solutions to the broadening customer base. Today, it’s become essential for financial firms to find a way to deliver mobile applications fast and efficiently. However, many organizations struggle due to infrastructure and governance issues.
Join Bank Systems & Technology for a free 60-minute Webinar to get ideas about how banks can effectively deliver new mobile applications that will engage customers and drive growth. During the session, you’ll learn how banks can:
- Leverage infrastructure and architecture to improve app delivery.
- Accelerate mobile development via effective governance and up-to-the minute tools.
- Increase business agility to respond to market opportunities and customer trends.