Optimizing the Mobile and Multichannel Experience for the Customer

Optimizing the Mobile and Multichannel Experience for the Customer


Available On Demand
Duration 60min
Jonathan Camhi
Associate Editor
Bank Systems & Technology
Jonathan Camhi
Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School of Journalism.

240 W 35th St. New York, NY 10001.
Office: 212-600-3320. Cell: 716-867-0165.
Twitter: @joncamhi
Ariu Levi
Co-founder and President CEO
Primeton Software, Inc.
Ariu Levi
Ariu Levi, co-founder and President CEO of Primeton Software, Inc., a US based enterprise software company launched in October 2013 as a joint venture with Primeton Technology of Beijing, China.

Prior to Primeton Software, Ariu founded CocoCommerce an enterprise software company based in Newport Beach, California in 2000.

In 1992, Ariu Levi co-founded Fundtech Ltd., a wholesale payments software service company. Fundtech was listed in the NASDAQ (FNDT) and is now a privately owned company. Ariu Levi has extensive background in banking operations and financial management, software sales and consulting, project management and internal EDP auditing.

Prior to his experience in software development and consultancy, Ariu Levi was Vice President of Bank of America NT and SA from 1974 to 1980. He managed the consolidated bank cash position to function and responsible for all payments systems policies for the bank. He led the automation effort to use statistical forecasting methodology to manage the bank’s cash flow position at the FRB. Ariu Levi was an EDP audit manager for the bank from 1974 to 1977.

Ariu Levi is the founder and chairman of the 501c3 non-profit organization Pacific Islanders Learning and Support Center in southern California which is a community and culture-centric organization catering to the Pacific Islanders in southern California. He teaches Polynesian culture and language seminars in southern California.

Ariu Levi graduated in 1974 from California University, East Bay, with a Bachelor Degree of Arts in Economics and a Bachelor of Science in Business Administration Accounting.
Edward O'Brien
Director, Banking Channels Advisory Service
Mercator Advisory Group
Edward O'Brien
Ed O’Brien is Director, Banking Channels for the Mercator Advisory Group. Ed’s research focus areas include ATM, Branch, Call Center, Mobile Banking, and Online Banking channels. This research comprises analyses of customer segmentation and technology shifts from the perspective of banking channels.

Ed’s experience includes over 20 years in corporate strategy, market research, market and competitive intelligence, product marketing, and analytics roles. His background encompasses such initiatives as deposit strategies, debit and credit cards, wealth management, small business, customer analytics, asset management, market segmentation, and cross-sell opportunities across various lines of business.

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Mobile is growing fast and meeting customer expectations means addressing the dual challenge of keeping up with the pace of innovation while providing a seamless cross-channel experience. But legacy systems and silos stand in the way of faster innovation and multichannel product and service delivery. Without addressing those back-end issues, mobile could become just one more siloed channel, entrenching the organizational and IT gaps that prevent banks from delivering the experience that customers demand.

At this free one hour webinar, you will learn:

    • How mobile and multichannel are driving higher expectations in customer experience.
    • How legacy issues are slowing down innovation in mobile and turning it into just another siloed delivery channel.
    • How banks can tie the ease-of-use and convenience that mobile provides into a seamless multichannel experience for their customers while speeding up the delivery of new products and services in mobile.

Mobile is becoming one of the top reasons for customers to switch banks, so join us and learn how to differentiate your mobile offerings.

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